Never worry about being booked out ever again.
We help permanent makeup artists trade inconsistent bookings for a business that's predictably booked up — weeks to months in advance.
We help permanent makeup artists trade inconsistent bookings for a business that's predictably booked up — weeks to months in advance.
Why Choose Us
We know what fills a chair, because we filled our own. Anna leads the artistry. Justin leads the strategy behind it.
So we'll teach you to do what we did for ourselves —
Pricing you feel good charging — and clients who don't blink at it
Clients who were made for you, not just whoever's cheapest that week
A brand that makes you the obvious choice, without shouting louder than everyone else
Marketing that doesn't turn you into a full-time content creator
Price conversations that don't feel awkward or apologetic
More hours doing the artistry you love, fewer stuck behind a screen
Business and marketing that finally feel like something you enjoy, not something you dread
...and so much more.
Client names changed for privacy
What you'll actually learn
This isn't "post more on Instagram." It's the whole business, working together:
Positioning
What makes you different enough that you're not competing on price
The numbers
What profitable actually looks like for you, and how many clients that takes
The client journey
How a stranger becomes aware of you, books, and comes back
Where to show up
Meta, Google, email, organic, communities — used the right way, not all at once
Booking & payments
A real system for getting on the calendar and getting paid, not DMs
Sales calls
Less selling, more being genuinely helpful — the booking follows
What artists say
Through Anna's own PMU journey, we made friends with other artists — and started helping them with their marketing and business too. Turns out we were good at it, and we loved it. That's how this started.
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What happens on the call
You'll leave with clarity, even if you never become a client.
Where you are, who you serve, and what's actually happening behind the numbers.
The one or two things quietly capping how booked you can get.
Specific next steps you can act on whether or not we work together again.
If ongoing consulting makes sense, we'll talk about it. No pressure either way.
Our story
In the beginning, we did whatever it took to get clients in the chair — lower prices, discounts, whatever worked. Not because we didn't have a plan, but because Anna needed the reps. The practice. The chance to actually get great at this.
Once she was good — really good — that's when Justin's background came into play. Years in branding and advertising, including selling his own video production company, and now running paid advertising for a premium clothing brand doing $50M a year. We elevated the brand and built the marketing behind it, and that's what got us where we are today.
Between the two, Anna's calendar is now booked two months out, at rates above the industry average. And somewhere along the way, we fell in love with the process. Booked Out PMU exists because we want to help other artists get there too.
Questions
PMU artists who are technically skilled but want a business that matches it — whether you're newly licensed or established and stuck at a plateau.
The strategy session itself is free, with zero obligation. If ongoing consulting makes sense for you, we'll walk through pricing on the call.
About 30–45 minutes, focused entirely on your business and what's actually holding it back.
If it's relevant to your bottleneck, yes. We look at the whole business, not just one channel.
No. We work with artists at different stages, from newly licensed to fully booked and looking to grow further.
Yes. Everything we teach comes from running a real PMU studio, so that's where we stay focused.
Is this you?
Actually wants a career in PMU, not just a side hustle
Is willing to take guidance and actually put in the work
Is ready to invest a little in marketing — we'll show you exactly how much, and you'll make more money and get more clients than you would without it
Cares about doing this right, not just getting it done
Sound like you? Let's talk.
We can only take a few artists right now — Justin's still full-time in advertising, and Anna's fully booked at Bloom, so spots are limited.
Book your free strategy sessionNo pressure. No pitch. Just clarity on your next move.